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Dive into cult classics, forgotten favorites, and iconic music videos. Experience deep cuts on the big screen and heavy basslines.

Music videos have been one of the most influential promotional developments in the history of rock and pop music. They helped artists move beyond simply being heard and allowed them to be seen, understood and remembered.

The 1960s established the promotional film, the 1980s and MTV turned the music video into a mass-media phenomenon, the 1990s developed it into a major part of popular culture, and the internet transformed it into an instantly accessible global medium.

Although audiences no longer depend on television channels such as MTV to discover music, the basic promotional power of the music video remains. The technology has changed from television screens to computers, smartphones and social-media feeds, but the fundamental idea has survived.

Music videos have helped turn songs into images, musicians into personalities and records into cultural events. For rock and pop music, they have not merely promoted the music — they have helped shape what popular music looks like.

Cult & Classic Movies Rewind

Unforgettable soundtracks from forgotten favourites and midnight movie cults. Experience cinema like never before.

Today, music videos remain important, but their role is different from the MTV era.

The best music videos do not simply illustrate a song. They add something to it.

Music Videos

One of the most important things about cult cinema is that it can turn watching a film from a passive activity into a shared experience.

A conventional film might be watched once and then forgotten. Cult films are often watched repeatedly. Audiences learn the dialogue, quote the characters, dress like them and anticipate particular scenes.

This is particularly obvious with films such as The Rocky Horror Picture Show. Audiences don't simply watch the film; they can participate in it. Costumes, shouting responses at the screen, dancing and audience traditions have become part of the experience.

Cult films often reward repeated viewing.

Cult movies have frequently provided an alternative to mainstream culture.

Many cult films appeal to audiences who feel that conventional Hollywood cinema is too predictable, respectable or formulaic. Cult cinema can be strange, offensive, surreal, violent, sexually provocative or simply different.

Films such as A Clockwork Orange, The Warriors, Eraserhead, The Rocky Horror Picture Show, The Big Lebowski and Withnail & I have attracted audiences partly because they offer something outside conventional mainstream entertainment.

For younger audiences in particular, discovering a cult movie can feel like discovering something that belongs to you rather than something selected for you by mainstream culture.